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Loreen Wales, BSc., BA, RD

Founder and CEO
My Viva
Edmonton, Alberta, Canada

Loreen spent the first ten years of her career as a dietitian caring for patients at the University Hospital in Edmonton. During this time, she grew a passion for building a practice that focused on prevention after witnessing the detrimental effects of poor health habits and diets leading to preventable health problems. Loreen started Revive Wellness in September 2006, focusing on empowering people to take charge of their own health. Loreen realized there was a gap in care that existed preventing patients from being able to manage their health at home and that technology could help solve this problem and hence My Viva Plan was born. Loreen is on a mission to transform how patient care is delivered creating more equitable healthcare for all while driving efficiency within the clinic setting. Loreen is a member of several boards, is actively engaged in supporting research and is the only Canadian female healthcare professional leading an iITEA4 international research and innovation project with 6 countries and over 28 partners.

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